How To Measure

Our intimates are the closest thing to our skin; the foundation that allows the rest of our outfit to shine and showcase our amazing personalities. A proper fitting bra can help create an hourglass figure, defeat the dreaded back-fat (technical term) and even boost ones confidence. We’ve all had those bras that make us want to rip them off the first chance we get. With these techniques on fitting, we hope to not only find you a bra you’ll totally fall asleep in, but to make sure you love the size you are and embrace your inner betty.


How to Measure:

  • Take your measuring tape and wrap it around your torso, just underneath your bust. Round the number you measure at to the nearest even number, then add two inches. (Ex. If you measure 33inches around, round up to a 34 + 2= 36.) This is your band size.

  • Take your measuring tape and wrap around the middle of your breast, or across your nipples. The number you measure will be used to find your correct bust size. (Ex. You measure 38 inches around.)

  • Taking your band size, (Ex. 36), and your bust size measurement (Ex. 38) subtract your bust measurement from your band size to find your cup size. (Each inch is a cup size.) Ex. 38 - 36 = 2 (1=A, 2=B, 3=C, 4=D etc.)

  • This would make your Bra size a 36B


Keep in mind, all brands and styles fit slightly different, meaning a 36B in one style or brand could be a sister size (34C, 38A) in another. Your size is a guideline and tool to finding your perfect fit. Also, measuring without a bra will effect the size.

To find your sister size: After discovering your Bra size (36B), go up a cup size/down a band size (34C), OR, go down a cup size/up a band size (38A).



Know the signs of an ill-fitting bra, and when its time for a fitting.

1.) Your straps are too loose or too tight: This is caused when your band is either the wrong size, or your straps are compensating for the band not supporting properly. Straps do stretch, so make sure they are tightened or loosened to lay properly against your shoulder without digging in or falling off.

2.) Your band is riding up in the back: The support of a bra comes from its band, and like your straps being too loose or tight, this means your straps are doing more work than they should. This can cause back strain, and improper fit, not to mention create an uncomfortable wearing experience that begs for that sucker to be stripped off first thing after getting home.

3.) You’re on the tightest hook: This is a common occurrence for many who are wearing a band size too big for them. We feel having our bras on the tightest hook means better support, when really all bands should be on their loosest hook and still firm. This will allow the band to stretch over time and wear and increase the lifespan of your bra.

4.) Cups are digging in along top, sides, or underneath: Cups are too small! For those who wear underwire, the wire should lay against your under-bust, capturing your entire tissue. Ideally, you want the center panel to lay perfectly against your skin, with the wire wrapping all the way around to make sure you are fully contained. This will not only prevent the dreaded side-boob, but also make sure your breasts are supported to keep back strain, and health issues away.

5.) Cups are gaping between fabric and body: Cups are too big! You will want to downsize to get the right fit. Cups should lay gently against the skin without pushing in and should provide optimal support.



Getting a bra fitting every 6 months is recommended, as we all go through many life changing moments. Whether through weight gain/loss, birthdays, or even a new desired shape, it’s important to embrace your new, amazing body and give it the love it deserves!